How The Hartman Team booked 11 showings off one listing's open-house weekend.
Rachel Hartman put a $625,000 listing live on a Thursday. By Saturday's open house, more than fifty buyers had called, most while her nine agents were already mid-showing. Sarah had been live for two weeks. She answered every one of those calls in under a minute.
“Fifty calls came in on a listing my whole team was too busy to answer. She caught all of them.”Rachel Hartman · 2:48 PM, Saturday
Six metrics, year over year.
Pulled from the business's CRM exports and Sarah's call logs: the twelve months before signup, against the twelve months on Ansa.
Where they were, what they did, what's true now.
- 01Where they were
Nine agents, two office staff, and roughly 120 purchased leads a month at about $95 apiece: eleven thousand dollars in lead spend, every month. When a buyer called, the agents were in showings or off for the weekend. The median callback took more than fifteen hours, and in a trade where 78% of buyers hire whoever responds first, most of those leads became another agent's commission.
- 02What they did
Spring 2026. Rachel did the math on a slow Tuesday: $11,400 a month in lead spend, a ~2% close rate, about 2.4 closings a month, a cost-per-closing near $4,750, much of it wasted on leads nobody answered in time. A human ISA would run $69,000 a year for one nine-to-five seat. She signed up for Ansa and was live two weeks later.
- 03What's true now
Sarah answers every inquiry in under a minute, qualifies pre-approval and timeline, and books the showing before the buyer dials the next sign. The Hartman Team is first to the phone on every lead now, and 78% of buyers hire whoever responds first.
I buy a hundred and twenty leads a month and the whole game is who calls back first. My agents are good. They're just never free at the exact second a buyer picks up the phone. Sarah is. She's the reason we're first now, and I'm not paying an ISA sixty-nine grand a year to sit a desk nine-to-five and miss the weekend.
Hartman is typical, not exceptional.
Most agent teams on Ansa land in the same range: lead-response time collapsed from hours to seconds, after-hours calls answered across the board, cost-per-closing down by a third or more. Here's where Hartman sits against the rest of our real-estate teams.
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