How Henson Roofing booked $47,000 in storm jobs on one Saturday night.
After three years of voicemail-to-nowhere, Jake Henson signed up for Ansa on a Tuesday. By the next Saturday, when a derecho rolled across northeast Oklahoma, Sarah was the reason his crews were still tarping roofs at midnight.
“I was at my kid's birthday party when Sarah booked the first one.”Jake Henson · 9:42 PM, April 23
Six metrics, year over year.
Pulled from the business's CRM exports and Sarah's call logs: the twelve months before signup, against the twelve months on Ansa.
Where they were, what they did, what's true now.
- 01Where they were
Three phone numbers: office, Jake's cell, an answering service in Dallas charging $480/mo to read scripts from a binder. When a storm hit, all three rang at once and the homeowner usually called three more roofers before any of them picked up. One of those roofers usually booked the inspection.
- 02What they did
February 2025, slow week. Jake counted the after-hours calls his office line missed in January: sixty-eight. About a quarter became someone else's roof. He called Ansa on a Tuesday at 2:14 PM and was live by Friday morning.
- 03What's true now
Sarah picks up every storm call, simultaneously, in under two seconds. She captures damage type, insurance carrier, and claim number when the caller mentions them, and pages whichever tech is on call. Henson hasn't lost a storm booking to a competitor's faster pickup since signup.
The night of the derecho, Sarah was a sixth crew member I didn't have to pay overtime to. Three weekends from now another storm is going to roll through, and for the first time in fifteen years I'm looking forward to the phone ringing.
Henson is typical, not exceptional.
Most roofing businesses on Ansa land in the same range: year one paying back $7 to $11 for every $1 spent, after-hours bookings up 150%+, payback inside the first storm week. Here's where Henson sits against the rest of our roofing customers.
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