Sarah is answering a call right now. 1,283 booked this week.
Ansa
ForTrade businesses doing $1M–$10MBuilt for roofing, plumbing, HVAC, electrical, dental, vet, solar & GC shops with one or two phone lines.

Meet Sarah.
Your AI receptionist.

Sarah picks up every call in under a ring, books the job on your real calendar, and texts you the recap. English or Spanish. Trained on your shop. 24/7.

Book a demo
Loved onG2G24.9ClutchClutch5.0CapterraCapterra4.8TrustpilotTrustpilot4.7
Try SarahBuild a call. Press play. She answers like it's a real one.
Demo · Live
1I'm a…
2Caller says…
3In Sarah's voice…
Sarah picks up

Thanks for calling Henson Roofing, this is Sarah. I'm sorry to hear about the leak — when did it start? Let me get a tech out today.

RoofingEmergencyAva · warm Texan
Trusted by 800+ trade shops across North America
Henson RoofingBluewater PlumbingRidgeline HVACCascade SolarNorthgate VeterinaryParker & Sons GCSunrise RoofingMaple ElectricWestlake DentalFoothills PestIron Door LocksmithRiverside Garage Doors
You just heard Sarah pick up in 1.4sHere's what your phone does
The phone tax

You were on the truck. Your phone was on its own.

6:42 PM
"Tarp came off in the wind. Water's through the ceiling."
voicemail
7:14 PM
"Just had hail. Insurance wants us inspected by Monday."
missed
8:02 PM
"Hola, una rama cayó sobre el techo…"
hung up
9:18 PM
"Quote on a full re-roof, $8k+. Ready to move."
voicemail
11:04 PM
"Figured we'd try one more before bed."
tried the next one
Saturday · 6 PM – 11 PM · phone in your pocketFive hours. About $4,500 of storm work to the next shop.
The fix

Sarah picks up before the second ring.

Sounds like your best receptionist. Works while you sleep. Hands you a calendar full of real jobs every morning.

01 — RING

Phone rings.

Yours, ours, or both. After-hours, weekend, lunch — doesn't matter.

02 — ANSWER

Sarah picks up.

Warm, calm, on-brand. Same voice every time. English or Spanish.

03 — BOOK

Job lands on your calendar.

Real availability. No double-bookings. Customer gets a text confirmation.

04 — RECAP

You get a clean SMS.

Customer, address, problem, ticket size. Full recording one tap away.

The benefit

You get back the one resource you can't buy more of.

Owners who switch to Sarah stop scheduling their day around the phone. They run their crew, finish their jobs, sleep through the weekend — and the calendar still fills up.

See it on a 15-min demo
Calls answered
97%
Avg time to book
1m 47s
Revenue recovered / mo
$2,340
Hours of owner time / wk
8 hrs
Customized for your trade

Sarah is trained on your industry.

Pick a trade. Hear how Sarah handles the calls that come into shops just like yours — emergencies, quotes, Spanish-speaking customers, the works.

Also live for Electrical · Solar · Dental · Vet · GC · Pest · Landscaping. See all 14 trades →

Live demo line

Talk to Sarah yourself.

Sarah's trained on a fictional roofing shop in Tulsa. Ring her at 3 AM, in Spanish, with an emergency — she'll answer like she's been doing it for ten years.

(855) 555-0721Online now · <1s pickup
Custom call playbooks

Different scripts for different callers.

Sarah doesn't talk the same way to a new lead, an existing customer, and a callback. Each playbook tunes the script, the questions, and the booking rules to the caller in front of her.

Playbook 01

Qualified new leads

Verifies service area + budget, captures the job spec, books the right slot. Routes commercial > $5k to a human callback.

See script
Playbook 02

Existing customers

Recognizes returning callers by phone number, skips repeat intake, books faster. References their last job in the recap.

See script
Playbook 03

Lapsed & callbacks

Reaches out to leads from last month that never closed, re-qualifies, and books a follow-up estimate when the customer is ready.

See script
What's in the box

Six things that make Sarah work.

What we built first because shops told us they mattered most. Everything else is in the docs.

Answers on the first ring.

Average pickup is 1.4 seconds. No "press 1 for service". The caller speaks, Sarah listens.

Books to your real calendar.

Google Calendar, ServiceTitan, Housecall Pro, Jobber. Honors travel time, lunch, blackout days.

Triages emergencies first.

"No heat" in January goes to the top of the queue. Sarah knows the difference between urgent and routine for your trade.

Bilingual, on the same call.

Switches between English and Spanish mid-call without missing a beat. Important in markets where you can't afford to lose the caller.

SMS recap, every call.

Owner, dispatcher, and tech all get the summary the moment the call ends. Full recording one tap away.

A dashboard you'll actually open.

Every call recorded, transcribed, searchable. See what your callers ask about — and price for it next quarter.

CRM integrations

Sarah books straight into your CRM.

The one integration that actually matters. Phone routing, SMS recaps, recordings, billing — we handle all of it ourselves. What we ship is the link to the CRM you already run on, because that's where the job lives.

Customer calls
On your existing line
Sarah answers & books
In 1.4s · EN/ES
Lands in your CRM
Live · no double entry
ServiceTitan
ServiceTitan
Used by 54% of our HVAC & plumbing customers
Live
  • Two-way calendar sync
  • Customer history lookup mid-call
  • Auto-creates job records with tags
Jobber
Jobber
Used by most sub-$3M field service shops
Live
  • Live request & quote sync
  • Honors team availability & territories
  • Pushes call notes to the client record
Housecall Pro
Housecall Pro
Popular with HVAC, plumbing & electrical
Live
  • One-click booking into estimator/job
  • Routes by employee & service area
  • Returning-customer recognition
JobNimbus
JobNimbus
Roofing & storm restoration standard
Live
  • Auto-creates contact + lead stage
  • Storm-event tagging & insurance flags
  • Salesperson assignment by territory
FieldEdge
FieldEdge
Strong for commercial HVAC & plumbing
Live
  • Service agreement aware (priority routing)
  • Equipment & site history lookup
  • Dispatch board appointments
AccuLynx
AccuLynx
Roofing & insurance claims workflow
Live
  • Lead + insurance carrier capture
  • Deductible & claim # routing rules
  • Inspection booking with crew calendars
Google Calendar
Google Calendar
The fastest way to start booking
Live
  • Books straight into your calendar
  • Respects existing events & buffers
  • Invites sent to you and the customer
GoHighLevel
GoHighLevel
Popular with agencies & multi-location
Live
  • Creates contacts & opportunities
  • Triggers your existing workflows
  • Logs calls to the contact timeline

Don't see your CRM? If it has an API, we can ship it in two weeks. Tell us which one you run →

How we compare

The four ways your phone gets answered.

We did the math so you don't have to. Numbers below are averages across our customer base; your shop may run differently.

RecommendedAnsaVoicemailAnswering serviceIn-house receptionist
Cost per month$399$0$600 – $1,200$3,500 – $5,000
Calls answered100%0%~80% (queue waits)9a–5p only
Books on your calendarYes, in real timeNoNo, sends messageManually
Knows your services & pricingTrained on your shopGeneric scriptYes
Bilingual (EN / ES)IncludedAdd-onDepends on hire
Sick days, lunch breaks, holidaysNeverAlwaysSome coverageAll of them
Time to live12 minutes2–4 weeks4–8 weeks of hiring
What owners say

The receptionist that paid for itself in week one.

Real shops. Real numbers. Pulled from the dashboard, not the marketing department.

I was losing six, seven jobs a week to voicemail. Ansa caught all of them the first weekend. Paid for itself before the trial was over.
Mo. recovered
$11,400
Jobs booked
39 / 47
DH
Dale Henson
Owner · Henson Roofing · Tulsa, OK
My wife was answering the phone at dinner. That stopped on day one. Worth it just for that.
Owner time back / wk8 hrs
TC
Tom Carlucci
Owner · Ridgeline HVAC · Boise, ID
Booked $18,400 in storm work the first month. Half of it would have gone to voicemail before.
MG
Marcus Greene
Owner · Greene & Sons GC · Tulsa, OK
Spanish-speaking customers used to hang up. Now they book. Maybe 30% of our calls — and we never had a way to serve them.
CR
Carlos Reyes
Owner · Reyes Refrigeration · Houston, TX
My receptionist was costing $52K a year and missing weekends. Ansa is a fraction of that and covers Saturdays.
Mo. saved on staff$4,200
JW
Dr. Janet Wu
Owner · Wu Family Dentistry · Portland, OR
I run a one-truck shop. I used to answer the phone driving. Got pulled over twice. Now I don't touch it on the road.
BW
Brad Walters
Owner · Walters Solar · Denver, CO
1 / 11
Onboarding

You can be live in twelve minutes.

One forwarding code. One 15-minute setup call. Done. No new hardware, no porting numbers, no SIP voodoo.

01

Book a demo.

15 minutes on Zoom. We show you the dashboard, you tell us what your day sounds like, we build your intake script.

Book now
02

Forward your number.

Dial *72 and the number we give you. That's it. Your phone still rings — Ansa just picks up what you miss.

*72-555-ANSA-101
03

Watch your calendar fill up.

By tomorrow morning Ansa will have caught the calls you would've missed. The first one usually pays for the month.

Live in < 12 min
Pricing

Plans that meet you where you are.

Two paths to live. Same Sarah. Same dashboard. Pick the level of setup help you want from us.

Self-serve · DIY
For one-shop owners who like to set things up themselves.
$297/ mo · up to 100 calls
Start free trial
  • All 6 voice personas
  • 1 playbook (new leads)
  • Calendar + 3 integrations
  • Self-serve setup wizard
  • Email support, 1-business-day
14-day free trial · no card · cancel anytime
Most popular
Done-for-you · DFY
For shops that want us to handle setup, voice tuning, and ongoing script edits.
$497/ mo · up to 400 calls
Book a setup call
  • Everything in DIY, plus:
  • All 3 playbooks + custom playbook
  • Unlimited integrations
  • White-glove 15-min onboarding
  • Live phone support · same day
Most shops book back the subscription in week one.
All plans include
Bilingual EN/ES, mid-callSearchable call recordingsSMS recap, every callSOC 2 + HIPAA on request
Questions you might have

The objections you're already thinking.

Pulled straight from sales-call transcripts. If yours isn't here, ask it on the demo.

About the AI receptionist

Will customers know it's an AI?
Fewer than 1 in 10 ask. Sarah's voice is warm, calm, and the same persona every time. You can choose: identify as a virtual agent always, only on first calls, or never. Most owners pick "never."
What if Sarah doesn't know an answer?
She says what your best receptionist would: "Good question — let me have the owner ring you back on that." She books the callback, captures the question, and texts you.
Can Sarah make outbound calls?
Yes — the lapsed/callback playbook reaches out to leads that didn't close, re-qualifies, and books an estimate when the customer is ready.
What's covered in Bilingual EN/ES?
Sarah switches mid-call without dropping the customer. Spanish-first callers get the full intake experience in Spanish, including booking and recap.

Setup, billing & security

Do I have to port my number?
No. You forward your existing number with a *72 code. ~30 seconds. Your number stays yours, your phone still rings, Sarah catches what you don't. Dial *73 to undo.
How long does setup take?
DIY: ~20 minutes in our setup wizard. DFY: a 15-minute kickoff call, live the same afternoon. No hardware, no porting, no SIP voodoo.
Is there a contract?
No. Month-to-month. Cancel any month. If you cancel in the 14-day trial you owe nothing. Dial *73 and your phone goes back to ringing how it did before.
HIPAA, SOC 2 & privacy?
SOC 2 Type II by default. HIPAA-compliant for dental/vet on request with BAA. Recordings encrypted at rest, access-logged, never used for training.
One last thing

Your phone is ringing right now. Pick it up.

Book a 15-minute demo. If the math doesn't work for your shop, we'll tell you on the call. No follow-up sequence, no MQL hell.

Book a 15-min demo
14-day free trialLive in 12 minutesCancel any time