How Hadley Solar booked 9 site surveys on the Saturday before the credit died.
Diego Hadley spent the final week of the 30% solar tax credit on a roof in Ahwatukee, watching form-fills pile up he couldn't answer. Sarah had been live for nine days. By Saturday night she'd booked $234,000 in survey pipeline off the calls he missed.
“I watched 14 leads come in while I was on a ladder. She caught all of them.”Diego Hadley · 2:11 PM, December 27
Six metrics, year over year.
Pulled from the business's CRM exports and Sarah's call logs: the twelve months before signup, against the twelve months on Ansa.
Where they were, what they did, what's true now.
- 01Where they were
Four reps, three crews, and the most expensive leads in home services: $120 to $180 apiece, a customer-acquisition cost near $5,000. When a rep was on a roof or a call, the next form-fill rang out to voicemail. About one in three leads during a busy stretch never got a callback inside the window where it still converts.
- 02What they did
Mid-December 2025, two weeks before the federal credit expired and the phones were only getting louder. Diego did the math: at a $165 lead cost and a $26,000 system, missing even a handful of deadline calls was five figures handed to a competitor. He signed up on a Tuesday and was live nine days later.
- 03What's true now
Sarah answers every quote request in under a minute, qualifies lease-vs-buy, and books the site survey before the homeowner dials the next installer. Hadley is first to the phone on every lead now, and 78% of buyers sign with whoever responds first.
The credit's gone and everyone in this town is fighting over the same shrinking pile of homeowners who still pencil out. The only edge left is being first to the phone. Sarah is the reason I'm first now, and I'm not paying a rep overtime to do it at 9 PM on a Saturday.
Hadley is typical, not exceptional.
Most solar businesses on Ansa land in the same range: lead-response time collapsed from days to seconds, first-responder win rate up across the board, payback inside the first month of deadline season. Here's where Hadley sits against the rest of our solar customers.
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