How Carlucci Heating & Air took quote response time from 4 hours to 90 seconds.
When a furnace dies at 11 PM in a Boise cold snap, the homeowner calls until someone answers. For years that someone was Tom Carlucci's wife, at the dinner table. Then it was Sarah, and the $9,000 replacements stopped going to the next guy who picked up.
“I got eight hours of my week back. The first thing I did with it was eat dinner sitting down.”Tom Carlucci · Owner, Carlucci Heating & Air
Six metrics, year over year.
Pulled from the business's CRM exports and Sarah's call logs: the twelve months before signup, against the twelve months on Ansa.
Where they were, what they did, what's true now.
- 01Where they were
Nine trucks, sixteen crew, and a phone problem that only showed up after dark. Sixty-two percent of Carlucci's calls came outside business hours, the exact window when a no-heat emergency turns into a same-night replacement. Tom's wife was the after-hours dispatcher, taking calls at dinner, and even she couldn't be there at 1 AM.
- 02What they did
After a December cold snap where he watched three replacement jobs go to voicemail, Tom counted the cost: a winter's worth of $9,000 jobs he never even knew had called. He went live on Done-For-You before the next front rolled in, with Sarah trained on his pricing tiers and his service area.
- 03What's true now
Sarah answers every no-heat call in under two seconds, day or night, quotes the range, books the slot, and texts Tom the address so his trucks roll pre-routed. Quote response went from four hours to ninety seconds, and the jobs go to Carlucci now.
The math on this is stupid simple. One furnace replacement Sarah caught at 11 PM is eighteen months of the subscription. She catches one of those a week. I'm not paying for software. I'm paying for the jobs I used to hand to whoever picked up faster than me.
Carlucci is typical, not exceptional.
Most HVAC businesses on Ansa land in the same band: response time under two minutes, 30 more after-hours calls booked out of every 100, payback inside the first cold snap or heat wave. Here's where Carlucci sits against the rest of our HVAC customers.
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