How Delgado & Sons booked 9 storm inspections in the 48 hours after the Plano hail.
Ruben Delgado spent the worst hailstorm in DFW history on a roof in his own neighborhood, watching restoration calls flood a phone he couldn't reach. Sarah had been live for three weeks. By the time the sky cleared she'd booked $702,000 in inspection pipeline off calls he never saw ring.
“Twenty-five thousand homes got hit. I was on one of them when she booked the other nine.”Ruben Delgado · 4:20 PM, March 16
Six metrics, year over year.
Pulled from the business's CRM exports and Sarah's call logs: the twelve months before signup, against the twelve months on Ansa.
Where they were, what they did, what's true now.
- 01Where they were
Six trucks, four crews, and a lead pipeline that bled money. Shared remodeling leads off Angi and HomeAdvisor get resold to three or four contractors and close at about 12%, pushing the true cost of a booked job to roughly $540. When a storm hit or all four crews were framing, the next call rang out to voicemail, and fewer than 3% of those callers ever leave a message.
- 02What they did
February 2025, the slow stretch before spring. Ruben pulled his ad-spend audit and counted what the missed calls had cost: at a $540 cost-per-booked-job and a $78,000 average ticket, a single lost lead was real money gone to the next contractor. He signed up on a Sunday and was live three weeks before the March hail.
- 03What's true now
Sarah answers every restoration and remodel call in under two seconds, captures damage, carrier, and scope, and books the walkthrough before the homeowner dials the next name. Delgado is first to the phone on every lead now, and 78% of homeowners hire whoever responds first.
I'd paid five hundred bucks a head for those leads and then watched them ring out because my whole crew was on a roof. Sarah was a project manager I didn't have to put on payroll. Next storm, for the first time in sixteen years, I'm not afraid of the phone.
Delgado is typical, not exceptional.
Most contracting businesses on Ansa land in the same range: after-hours capture up to 100%, walkthroughs up 25%+, payback inside the first storm surge. Here's where Delgado sits against the rest of our general-contracting customers.
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