"Sarah paid for herself in eight days."
The dashboard tells you what happened today. Reporting tells you what it all added up to — and gives you the exact spreadsheet to send your partner, your accountant, or yourself on a Sunday night.
Every $1 in, in dollars out.
Every $1 to Ansa returned $9.40 in booked work last month.
- Jobs booked through Sarah
- $23,540
- After-hours bookings
- $11,063
- Ansa · Crew plan
- −$2,499
- Net to Henson
- +$21,041
Booked revenue, by day.
- Week total
- $23.5k↑ $4.1k
- After-hours share
- 47%↑ 6 pts
The three that moved the month.
- Jenny LeeStorm leak · Sat 11:48 PM$8,400
- Maddie OwensPre-rebate solar · Sat AM$6,200
- Pugh familyTear-off + storm assessment$4,750
I read the Monday digest with coffee. Six lines. By 8:30 I know whether last week paid off, what to keep doing, and the one thing to fix.
One email. Everything Sarah did last week.
Lands in your inbox at 8 AM Monday. Read it with coffee. Forward it to your partner. Print it for the wall. That's the whole reporting product, packaged into the only format owners actually open.
Six lines. Three actions.
The digest is built around the four questions an owner asks on Monday morning, in the order they ask them.
- Top-line numbers — calls, booked, revenue, conversion
- Biggest jobs — three highest-value bookings, with the story
- Things to tweak — one specific suggestion (e.g. extend Saturday hours)
- Tell-your-partner version — single sentence summary, copy-paste ready
- Jenny LeeStorm leak · Sat 11:48 PM · Mike rolled in 47 min$8,400
- Maddie OwensPre-rebate solar · Sat morning lead$6,200
- Pugh familyTear-off + storm assessment combo$4,750
You missed 6 Saturday quote calls because the office line ends at 4 PM. Extending to 6 PM would have added an estimated $3,200.
The charts your partner will probably skim.
Two views worth scrolling for: call volume over time, and where each call ended up.
Call volume over 12 weeks
Weekly totals · business-hours vs after-hoursConversion funnel
Last 30 days · all shopsWhere the money actually came from.
Run the same report by trade, by tech, by service area, or by call source. Multi-location shops get a roll-up view across all sites in one click.
Revenue by trade · April
| Trade | Calls | Booked | Conv. | Revenue |
|---|---|---|---|---|
| Roofing | 68 | 51 | 75% | $14,210 |
| Plumbing | 42 | 31 | 74% | $4,820 |
| HVAC | 28 | 20 | 71% | $2,680 |
| Solar | 12 | 8 | 67% | $1,420 |
| Other | 6 | 3 | 50% | $410 |
| Total | 156 | 113 | 72% | $23,540 |
Book a demo. We'll run a sample report on your trade's averages.
Fifteen minutes on Zoom. You tell us your trade and a rough month of revenue, and we generate the exact ROI report you'd be looking at in week one.
Or ring the demo line right now —(855) 555-0721